DESCRIPTION: If own or manage a web site that contains information about products or services, you can add a relatively small amount of markup to existing HTML, and have semantic information that both Google and other semantic applications will be able to process. Many Web search engines, smart phone apps, and even cutting-edge applications like augmented reality search for and use this type of markup.
Adding semantic markup provides an improved display of the information in Google search results, providing an inherent SEO benefit. This is the same technology being successfully used by BestBuy, Overstock.com, and many others.
Professor Dr. Martin Hepp (Hepp Research GmbH) joins Eric Franzon (SemanticWeb.com) for this webcast showing how easy and beneficial it is to add semantic markup to web pages that describe products and services. This webcast, originally broadcast on Tuesday, November 9, 2010 includes a brief introduction to Semantic Web Technologies for those who are new to the concepts or non-technical. For the technical, this webcast provides a good starting point for working with semantics generally and the GoodRelations vocabulary and RDFa specifically.
Prof. Dr. Hepp will be speaking at the Semantic Web Summit, November 16-17, 2010 at the Hynes Convention Center, Boston, MA.