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About the Webinar
Gathering business requirements for a master data management (MDM) program is a critical step to identify the right approach for your business, build a trusted data foundation, and instill confidence in the data used by the business to improve operations.
Join the “godfather of MDM” Aaron Zornes and Informatica MDM expert Ravi Shankar who will share the 10 key questions to ask before you select an MDM approach. One question they’ll be discussing is “How important is the ability to manage complex relationships and hierarchies to our business?”. These questions are based on the best practices gathered from more than 200 customer implementations. Increase your chances of becoming one of the hundreds of companies to successfully implement MDM by using the right approach for your business.
During this webinar, you will learn:
- How MDM helps build a trusted data foundation to improve business operations
- The 10 key questions to ask before selecting an MDM approach for your business
- Differences between the two major MDM approaches: Flexible business model-driven vs. Fixed vendor-defined MDM
- MDM best practices from successful customer implementations
About the Speakers
Ravi Shankar, Vice President of MDM Product Marketing, Informatica
Ravi is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica. Ravi joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM. With over 20 years of leadership experience, Ravi has directed product marketing, product management, and business development efforts at enterprise software leaders such as Oracle.
Ravi holds a BS (Honors) and an MS in Computer Science, and an MBA from the Haas School of Business at the University of California, Berkeley. Ravi is a published author and a frequent speaker on MDM and data governance.
Aaron Zornes, Founder & Chief Research Officer, MDM Institute
Aaron Zornes is the founder and chief research officer of the MDM Institute. He is also founder and conference chairman of the MDM & Data Governance Summit global event (London, New York City, San Francisco, Shanghai, Singapore, Sydney, Tokyo and Toronto) with over 3,000 attendees annually since 2005. He is a noted speaker and author on Global 2000 enterprise IT issues and is the most quoted industry analyst on the topics of master data management (MDM), customer data integration (CDI), reference data management (RDM) and data governance. Mr. Zornes is also the editor and lead contributor to Information Management’s online publications as well as the monthly columnist for both CDI and MDM.
He provides advice about MDM investment strategies and architectures to companies across many geographies and industries such as American Express, Barclays, Caterpillar, Fidelity, GE, Loblaw, Lloyds, National Australia Bank, and Westpac. He advises MDM solution providers on customer requirements and product planning.
Prior to founding the MDM Institute, he was the conference chairman for the world’s largest and most successful data warehouse conference as well as co-chairman for the world’s largest CRM conference. Before that, Mr. Zornes was founder and executive VP of META Group's largest research advisory practice for 15 years. He also held line and strategic management roles in leading vendor and user organizations, including executive and managerial positions at Ingres Corp., Wang, Software AG of North America, and Cincom Systems.
Mr. Zornes received his M.S. in Management Information Systems from the University of Arizona.