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About the Presentation
For some time now enterprises such as Netflix and Walmart have been successfully harnessing big data to gain insights into their customer and business landscape as well as improve customer experience. And although experts agree that big data should be the next strategic business initiative in the enterprise, these mostly unchartered waters remain bewildering to business decision makers.
Join us for this webinar where Robin Schumacher, an industry expert and author, will cut through the hype and share five clear, actionable goals that will enable you to establish your big data initiative. Robin will share the most critical questions you need to ask when you plan and implement your big data solution. You will also gain insights into companies that are successfully leveraging this technology to get ahead of the competition.
Whether you are in the planning stages, or you have been already experimenting with NoSQL solutions, this information will help ensure the long term success of your big data initiative so you can take control of your ever growing data and harness it to drive bottom-line business results.
About the Speaker
Robin Schumacher has spent the last 20 years working with databases and big data. He comes to DataStax from EnterpriseDB, where he built and led a market-driven product management group. Previously, Robin started and led the product management team at MySQL for three years before they were bought by Sun (the largest open source acquisition in history), and then by Oracle. He also started and led the product management team at Embarcadero Technologies, which was the #1 IPO in 2000. Robin is the author of three database performance books and frequent speaker at industry events. Robin holds BS, MA, and Ph.D. degrees from various universities.
DataStax is the developer of DataStax Enterprise, a distributed, scalable, and highly available database platform built on Apache Cassandra that delivers optimal performance either on premise or in the cloud for modern enterprise applications that manage both real-time and analytic workloads. The company has over 100 customers, including leaders such as Netflix, Cisco, Rackspace and Constant Contact, and spanning verticals including web, financial services, telecommunications, logistics and government. DataStax is backed by industry leading investors, including Lightspeed Venture Partners and Crosslink Capital and is based in Burlingame, CA with offices in Austin, TX and Stamford, CT.