by Angela Guess
Infinitive Analytics recently shared five reasons why Data Governance matters. The article states, ” Data governance might not be the hottest online marketing issue, but it can be one of the most important and should not be ignored. It’s equivalent to “quality control” – a method of ensuring your data sets are reliable and consistent. We’ve previously explored the issue of why you should be paying attention to data governance in depth, and here’s a quick overview of the 5 key reasons why data governance matters.”
First off: “Without data governance, your data will be inconsistent, unreliable and unrepeatable. Data governance helps ensure that metrics are defined consistently within your organization. Clearly documented standards and definitions mean everybody can understand knows precisely what everybody else is talking about.” Second: “Analysis and reporting issues most often stem from problems with data governance, not problems with technology. Failing to configure technology and reporting tools to clarify what various metrics mean or align to specific goals will lead to confusion about the meaning of web analytics data.”
photo credit: Patrick Denker
Hey, Angela…Thanks for sharing our piece on the important role data governance plays in digital analytics. As we pointed out, data governance is often overlooked in favor of ‘hotter’ topics – but it’s critical if businesses want to achieve effective analytics and robust data management.