by Angela Guess
According to a new article out of the company, “Wipro Limited, a leading global information technology, consulting and business process services company, today announced the launch of Total Customer Centricity (TCC), a Master Data Management solution for the manufacturing sector. The Wipro solution will be powered by the Informatica Master Data Management (MDM) suite of solutions. Total Customer Centricity (TCC) will enable global manufacturers to transition from a product-centric to a customer-centric approach. TCC will also provide visibility into the relationships between devices, locations and customers. The solution will allow manufacturers across the globe capture a comprehensive, single view of each of their customers and products.”
The article continues, “TCC will help them manage customer relationships across business processes and business lines and enable end-to-end customer lifecycle management. This helps reduce maintenance and support costs, and facilitates secure data exchange between distributors and partners. It also enables faster customer on-boarding after a merger or acquisition and enhanced customer value management… The solution will make available a solid base of customer data that can be leveraged for more effective pricing, customer segmentation and trade promotions. It will also help organizations grow their customer base, identify cross-sell opportunities, and rapidly integrate customer data obtained from mergers & acquisitions (M&A).”
Photo credit: Wipro