PR Web recently wrote, Global Business Intelligence (BI) and analytics software vendor, Yellowfin, announced today its BI platform has been integrated into travel industry leader Tramada Systems’ award-winning, cloud-based travel automation solution, tramada®.

The tramada® solution holds every piece of information a travel agent has about its travellers, as well as information relating to the end-customer organisations using those travel agencies to manage their business travel. Using Yellowfin’s BI platform, Tramada was able to quickly and affordably deliver a rebranded BI module, in a SaaS multi-tenant environment, empowering travel agencies to quickly visualize and act on that information.
All Tramada clients can access a new comprehensive set of standard reports included with the core tramada® product. Tramada clients wanting to create custom reports and dashboards can do so via Tramada’s new BI module, tramada® connect BI, which is also powered by Yellowfin.

Yellowfin’s integrated BI platform delivers data-based insights to Tramada’s travel agent clients, as well as the end-customers of corporate travel agencies, resulting in significant time savings, increased data integrity and improved client relations. Ultimately, Tramada’s clients are able to use analytics to provide a better customer experience for less cost than their competitors.

These benefits also provide Tramada a clear point of competitive differentiation in the crowded travel automation industry, with thousands of companies now accessing tramada® connect BI reports.

Read more at PRNews.