Zite Launches Version 2.0 of iPhone & iPad App

Zite, the company that recently sold to CNN for $20 million, has launched version 2.0 of the company's iPhone and iPad application: "For our current fans, don’t worry: we’ve kept all of the things you love about Zite. Our underlying discovery engine still looks at millions of articles each day and create a magazine unique to you based on your personal interests. You’ll discover interesting articles to read that you would have never found otherwise. And we’ll continue to bring you the best of your favorite magazines, newspapers, authors, blogs, and videos. But today, we’ve made Zite a lot better. Zite 2.0 is the evolution of Zite from a personalized magazine to an intelligent magazine. In Zite 2.0 we’ve focused on making Zite smarter than ever, introducing discovery at every turn, and designing Zite to be both beautiful and smart."

The article continues, "In Zite 2.0, we’ve improved the intelligence of the discovery engine powering Zite. We’ve also added lots of ways to give your Zite feedback to improve your recommendations: (1) Zite now knows about 40,000 different topics –These new topics will allow you to drill even deeper into your interests and give Zite even more feedback about what you like and don’t like. (2) Facebook integration – now you can link Zite to your Facebook account to get topic suggestions based on your Facebook history. (3) Your Top Stories gives you more of what you love – we’ve expanded the number of articles in Your Top Stories and also brought in more articles from the topics you like. As always, using Zite more will help us to get even smarter about what you prefer… (4) Thumb articles up or down from a section –pull an article up to give it a thumbs-up or down to give it a thumbs-down."

Read more here.

Image: Courtesy Zite