How ABC is Using Big Data to Give Viewers What They Want

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abby Angela Guess

Marc Graser of Variety recently wrote, “When ABC became the first network to launch an app on Apple’s iPad, it had to essentially guess how viewers wanted to interact with its shows on mobile devices. Four years later, Big Data has provided a clearer picture and factors heavily into the redesign of ABC’s WATCH app, relaunching today — the first significant update since the iPad was first introduced in 2010. ‘It’s really an example of how we looked at analytics to make our decisions,’ Albert Cheng, executive VP and chief product officer, digital media for the Disney/ABC Television Group told Variety.”

Graser continues, “Among the new features offered is the integration of a viewer’s Facebook and Twitter page into the app so they can socialize with friends as they’re watching a show. A ‘FastShare’ function enables video clips of notable scenes or moments — even full episodes — to be shared. More behind-the-scenes access to live events also will be offered through a ‘Multi-Cam’ option, which was first used during broadcasts of the Oscars, but is now also available for ‘Dancing with the Stars’.”

Read more here.

photo credit: ABC

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