According to a recent press release, “Rising expectations and competition for the empowered consumer force brands to have purpose with each customer interaction; the need for an exceptional experience drives the need for the best customer-centric capabilities available. But often the best tools aren’t immediately available to brands, as they are stuck in the labs behind cumbersome and lengthy product development cycles – waiting to come to life following intensive testing cycles. Today, Adobe will start bringing some of its advanced artificial intelligence (AI) capabilities to brands in an accelerated fashion, with Technology Previews. An industry-first way for enterprises to leverage new innovations faster than ever, brands now have quick access to the latest technology while simultaneously helping to shape product roadmaps.”

The release continues, “Once a problematic and lengthy process often completed in a silo with minimal customer input until new capabilities are nearly complete, Technology Previews gives brands the ability to leverage early-stage exploratory tech powered by Adobe Sensei, the company’s AI and machine learning technology. Customers can share feedback with Adobe’s product teams in real-time, allowing for Adobe to ensure the right adjustments are made before products are launched in beta or general availability. Available first in Adobe Analytics, the leading solution for real-time data insights and predictive analytics, Technology Previews helps organizations better orchestrate and personalize the entire end-to-end customer experience.”

Read more at adobe.com.

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