Apple Gets Musical with Acquisition of Data Startup Semetric

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semby Angela Guess

Paul Sawers of Venture Beat recently wrote, “Apple has acquired U.K. media data startup Semetric, the company behind the Musicmetric music analytics platform. News of the deal emerged after the London-based company changed its registered address to that of law firm Baker & McKenzie, the same registered address of Apple Europe Ltd. This was first reported by Musically earlier today, after it unearthed documents filed at Companies House in the U.K. earlier in January. To add further credence to the claims, Semetric also appointed a new director back in October — one Gene Daniel Levoff, who also happens to be Apple’s vice president of corporate law. This appointment only came to light alongside the recent change of address filings in January.”

Sawers continues, “If you’ve never heard of Semetric before, it’s perhaps become best known for Musicmetric, a platform that garners data about the popularity of musicians online, scraping everything from Facebook to Twitter and BitTorrent. It basically provides a snapshot of what’s being said online, and gives music companies significant insight into what’s hot and what’s not… In terms of why Apple would wish to acquire Semetric, well, it’s well-known that iTunes sales are starting to suffer, which is why the Cupertino company snapped up Beats Electronics for $3 billion. Apple recognizes that music-streaming is the future, and tied into this is big data. You may remember Spotify acquired The Echo Nest last March so that it could better understand users’ listening habits and improve music discovery.”

Read more here.

photo credit: Semetric

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