Artificial Intelligence for Data Analytics and the Customer Experience

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Click to learn more about author Shubham Saxena.

Industries are looking out for more and more AI-based solutions to transform customer experience. It has become the buzzword in order to reduce customer efforts, make processes tech driven and assure the best services. One more aspect that AI and Machine Learning are covering is the proactive approach and personalized experience for the customers. Companies are trying to develop solutions that track, or predict the needs of their customers and enable the organizations to cater their customers with such solutions beforehand. Each and every customer is valuable hence a personalized service makes a mark for the brands to stand out in the eyes of the consumer or end users.

The world is changing and so are the customer journeys and experiences. Technology is one of the major enablers to exceed customer expectations and an effective way to understand the changing customer trends.

Chatbots and Virtual Assistants

The recent trend of chatbots and virtual assistants like Google home, Amazon Alexa, Apple Siri etc. has taken over the customer experience management market. Almost all the features are covered through these, for instance – schedule appointments, create shopping lists, forecast weather to name a few. Organizations are applying out of the box thinking to delight more and more customers What they are doing now is to create tasks with the Chatbots or virtual assistants so that the clients are more personally and frequently connected with them. As these devices reduce efforts and save ample time therefore, people find it easy and use them happily.


Catering to gazillions of customers according to their specific needs would not have been possible without AI. Barging the inbox of the customers with general mails and just promoting your products will not do the magic but knowing and understanding each customer’s needs and then serving him/her with the same is the strategy that makes them happy. AI has the power to go through millions of information pieces and detecting the needs of each and every person and find out what he/she wants, this creates a personalized experience.

Predicting Future Needs

In-depth customer insights help the businesses to predict what the customers will need in future. Finding out the future needs empowers the businesses to develop their products or services on the basis of the findings and reach out to the right customers.

Artificial Intelligence will serve the best when it is perfectly blended with human intervention. Customers always desire to feel valued and it is becoming possible with the smart integration of AI with the system, making your each customer feel that he/she is the only customer you have.


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