Advertisement

The Trend Toward Emphasizing Data Minimization

With GDPR being the “shot heard ’round the world,” the digital industry, the regulators, and the courts have developed and readjusted the way in which we need to think about this revolutionary body of law. Through this experience, I’ve had a few flashback analogies to Y2K: Leading up to the event, it was a period […]

Data Minimization Is the Future of Advertising

Click to learn more about author Amy Yeung. As an industry, we’ve made great strides in advocating for and educating the public about the importance of data privacy. New laws – like Virginia’s recently-passed CDPA – make well-intentioned and important attempts to protect consumers. But, in my view, we’re focused on the wrong things. We […]

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept