In Exchange for Sharing Data, Customers Expect a Personalized Experience – Not Irrelevance

Consumers regularly receive information that is irrelevant to their current interests or situation – and they’re none too pleased. According to a recent survey commissioned by my company, 70% of consumers surveyed said they receive mistargeted information at least once a month, and 24% say they receive mistargeted information, such as inaccurate promotional emails or irrelevant […]

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