Click here to learn more about author Mark Green. Social Media Analytics Outperformed the Pollsters in the Presidential Election By Mark Green, COO of 4C (www.4Cinsights.com) The polls have been proven wrong twice in 2016 – first in the Brexit vote, and more recently in the U.S. Presidential Election, the two most closely watched and […]
How Social Analytics Predicted the Brexit Vote
Click here to learn more about author Mark Green. If there’s anything that shows that social media analytics are ready for prime time, it’s the Brexit vote, Britain’s decision to exit the European Union. The Brexit debate was a rollercoaster on TV and in homes around Great Britain. But with the right insight, it was […]