Multi-channel attribution is the process of keeping track of marketing channels that are responsible for conversions and sales, so that marketers can quantify the value of each marketing touchpoint.
Click to learn more about author Sawaram Suthar. Automation technology has completely revolutionized how marketers engage their customers over the past five years. It allows for more engaging, relevant, and targeted marketing. That’s why it comes as no surprise that nearly one-third of the CMO budget was allocated to marketing technology this year. However, this […]