Boxfish Raises $7M for Smarter TV

bfby Angela Guess

Janko Roettgers of GigaOM reports, “Imagine you turn on your TV, and it tells you exactly what’s happening on each channel. We’re not just talking show names and schedule grids, but live updates down to the topic that’s being discussed on each and every network, be it Malaysia Airlines flight MH370, March Madness or Crimea. Palo Alto-based TV data startup Boxfish has built such a TV experience, and is now working to bring it to your cable box. Boxfish has been working on its vision of a smarter TV experience since 2010, and on Monday, the company is set to announce that it just secured a $7 million Series B round of funding led by Atlantic Bridge, and including a strategic investment from Samsung.”

Roettgers continues, “Boxfish’s first product was a second-screen app that tried to reinvent the TV guide with real-time data. To do so, the company started to analyze every word said on any of the big broadcast stations and cable networks around the country in real-time. Boxfish then identified popular topics and surfaced these through the app, making it possible to find any station that was talking about a certain sports team or specific news event at any given time. The result was a dream come true for news junkies — but also a somewhat messy and quickly overwhelming TV guide experience.”

Read more here.

photo credit: Boxfish

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