Businesses Gain Customer Intelligence with the New FullContact/Pitney Bowes Partnership

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by Angela Guess

A recent press release states, “FullContact today announced they have entered a strategic partnership with Pitney Bowes, a global technology company that provides innovative products, solutions and data to power commerce, that gives businesses the power to instantly turn any contact data point, including an email, social, or domain name, into a more complete personal or company profile. By transforming partial identities into complete customer intelligence, marketers and sales professionals can better connect with prospects, capture audience insights, and enhance digital experiences. ‘With the rise of the data economy, organizations struggle keeping up with the fragmented nature of today’s multi-channel preferences,’ says Bart Lorang, CEO, FullContact. ‘Our partnership with Pitney Bowes meets that challenge head on and will provide complete customer intelligence within the Pitney Bowes portfolio of solutions. It will allow you to understand the people behind the data, so that you can build better relationships to the people that matter to your business’.”

The release goes on, “Pitney Bowes U.S. Master Location Database has over 190 million address locations, detailing the location of homes, businesses and destinations in the U.S. Today, there are approximately 326 million people and more than 27 million businesses in the U.S. ranging from home-based to multi-location Fortune 5000 companies. The integration of FullContact data adds key descriptive information of the “who” and “what” for contacts associated with these addresses so that Pitney Bowes clients can take action.”

Read more at Business Wire.

Photo credit: FullContact

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