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A Brief History of Analytics

Historically speaking, a simple definition of analytics is “the study of analysis.” A more useful, more modern description would suggest “data analytics” is an important tool for gaining business insights and providing tailored responses to customers. Data analytics, sometimes abbreviated to “analytics,” has become increasingly important for organizations of all sizes. The practice of data […]

What Is a Knowledge Graph?

A knowledge graph, which can be considered a type of ontology, depicts “knowledge in terms of entities and their relationships,” according to GitHub. An example of a knowledge graph is shown below. Knowledge graphs developed from the need to do something with or act upon information based on context. For example, knowledge graphs help identify […]

Fundamentals of Data Virtualization

An innovative data technology called “data virtualization” (DV) is employed to tackle high volumes data from varied sources. Data virtualization is widely used in enterprise resource planning (ERP), customer relationship management (CRM), and sales force automation (SFA) systems to collect and aggregate multi-source data. From multi-sourced data acquisition to advanced analytics, this technology seems to […]

The No. 1 Mistake in Digital Transformation: Don’t Forget About Your Data

Click to learn more about author Kevin Campbell. As enterprises continue to transform their legacy technology into tools fit for the modern age, digital transformation has become the key buzzword describing this transition into the 21st century. According to Gartner, digital transformation is a top priority for at least 91% of organizations, and yet despite this huge buy-in, only 40% of organizations […]

What Are Data Regulations?

Data regulations describe policies and laws ensuring that processed data is shared or governed appropriately, where the right data assets go to the right place at the right time. Data regulation falls under the umbrella of Data Governance. Advances in technology, such as cloud computing, allow individual’s or company’s data to be stored cheaply and […]

7 Ways Big Data Is Changing E-Commerce

Click to learn more about author Evelyn Johnson. As the volume of data increases every second, so does the need to harness the true potential out of it. Brands, especially the e-commerce marketplaces, are putting their prime focus on utilizing it to achieve greater outcomes.  Many e-commerce marketers firmly believe that big data is critical to establishing […]

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