Cogensia Releases New Customer Platform – CMP 3.0

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A recent press release reports, “Cogensia is pleased to announce the release of Customer Management Platform (CMP) 3.0. This release is an industry-leading proprietary platform that integrates source data from all customer touchpoints to automate targeting and personalization throughout the customer lifecycle. CMP 3.0 solves challenges related to omni-channel execution and delivers relevant 1:1 customer experiences. With the release of CMP 3.0, new features include: (1) Real-time data ingestion and transformation. (2) Real-time identity management and transaction householding. (3) Integrate and enrich existing channels such as loyalty, mobile, or social media. (4) Audience Builder, which allows users to highly-customizable audiences using hundreds of pre-built characteristics (or customizable), including behaviors, product-specific purchasing, demographics, and machine learning. (5) Schedule one-time, recurring, and triggered channel deployments and marketing campaigns. (6) Embedded Qlik Analytics for highly interactive business intelligence. (7) Customer-focused reporting across locations, products, channels, and customers. (8) Built-in modules for demographics, segments, and guest satisfaction.”

Brad Rukstales, President and CEO of Cogensia, said, “Clients increase sales by 3-5% when they focus on their customers. CMP 3.0 provides unmatched integration, reporting, channel, and marketing support, all in one platform. By incorporating our third-party data, we typically double the size of a client’s marketable customer base.”

Read more here.

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