Jurgen Ketel

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Jurgen Ketel, Managing Director EMEA, Givex

Since joining Givex in 2008, Jurgen Ketel has been behind the expansion of Givex in EMEA. His journey started as Business Development Manager, selling customer retention and acquisition tools for Givex in the UK hospitality and retail markets. Since 2011, he has been the Managing Director of Givex’s EMEA branch. In his current role he has overseen the program launches of brands such as Nike, Space NK, Superdry, The Works and Clarks. 


In 2013, Jurgen and his team began selling the Givex point-of-sale (POS) system and related products. He is a firm believer that part of this Givex success story is down to the ‘collaborative platform’ model. This model allows complementary technologies to integrate, giving merchants the option to choose from best of breed partners, and therefore create their own optimal mix of solutions.

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