Mark Green

Mark Green

Mark Green, COO, 4C Insights, Inc.

Experience: 25+; Nielsen and 4C

Mark Green is a believer in social data’s potential for drastic change in many industries. As a member of the executive team at 4C, he and his colleagues recognized that traditional advertising is broken as it focuses on demographics, not real people. After many years at Nielsen, Mark joined 4C to correct this and help marketers achieve their goals through mining social data for insights.

Specialties: Customer Insight | Business Strategy | Marketing Strategy | Market Analysis | Advertising Research | Marketing Research | Qualitative Research | Predictive Modeling | OnlineMarketing | Direct Marketing | Marketing Communications | Audience Measurement | Retail Measurement | Business Transformation | Operations Research | Process Improvement | Process Engineering | Business Process Improvement | Operations Management | Outsourcing | Outsourcing Management | IT Management | Analytics | Big Data


We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept