Mark Green, COO, 4C Insights, Inc.
Experience: 25+; Nielsen and 4C
Mark Green is a believer in social data’s potential for drastic change in many industries. As a member of the executive team at 4C, he and his colleagues recognized that traditional advertising is broken as it focuses on demographics, not real people. After many years at Nielsen, Mark joined 4C to correct this and help marketers achieve their goals through mining social data for insights.
Specialties: Customer Insight | Business Strategy | Marketing Strategy | Market Analysis | Advertising Research | Marketing Research | Qualitative Research | Predictive Modeling | OnlineMarketing | Direct Marketing | Marketing Communications | Audience Measurement | Retail Measurement | Business Transformation | Operations Research | Process Improvement | Process Engineering | Business Process Improvement | Operations Management | Outsourcing | Outsourcing Management | IT Management | Analytics | Big Data