According to a recent press release, “Last year, worrisome headlines jolted consumers into reality about protecting personal data. A recent survey indicates that 90 percent of those polled were “very concerned” about their privacy. Our always-connected lives require that we understand how our data is collected, used and shared and what actions to take to better manage our personal information. In addition, businesses of varying industries and sizes must recognize that transparency builds trust and it is critical to communicate clearly, honestly and often about what happens to consumers’ personal information.”

The release goes on, “We are in an unparalleled age of technological growth. By 2020, there will be an estimated 24 billion internet-connected devices globally – which is more than four devices for every person. Consumers have an increased understanding about the importance of privacy and want to know how their information and is being used and protected. This new era of privacy has tremendous benefits; yet, coupled with these infinite opportunities are challenges. As businesses learn to extract value from and utilize data at a deeper level, it is essential for companies to be extremely conscientious about protecting personal information. For any organization, respecting consumers’ privacy is a smart strategy for inspiring trust and enhancing reputation and growth.”

It continues, “Data Privacy Day, led by the National Cyber Security Alliance (NCSA) in the United States, is built on the theme, “Respecting Privacy, Safeguarding Data and Enabling Trust.”  To generate awareness about the day, NCSA will host a timely event, titled  A New Era in Privacy ‒ streamed live from LinkedIn in San Francisco, CA on Monday, Jan. 28. NCSA will convene leading experts from industry, government and nonprofits to discuss how to best bring this new dynamic into focus and address future challenges.”

Read more at PR Newswire.

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