by Angela Guess

According to a new press release, “EnterWorks, the leading software provider for master data management (MDM) and product information management (PIM) solutions, today announces a strategic partnership with leading data management specialist, DATAgility, Inc. Together, DATAgility and EnterWorks will empower electrical and automotive manufacturers and distributors with a sophisticated platform to master, manage and distribute the high quality content required to compete in an omni-channel economy and drive revenue.”

The release goes on, “Through this partnership, manufacturers will be better equipped with the data management technology and PIM and MDM software to transform their product, images, videos, brands and other marketing assets into persuasive and personalized content and seamlessly distribute it to their distributors. Manufacturers can collect, organize, and deliver high-quality data in whatever format required by their distributor’s e-commerce platform. Distributors will be able to quickly onboard products to a catalog, collaborate with suppliers and product teams to enrich the product content with digital images, and make that content available to retailers and consumer marketplaces in consistent and consumable formats.”

Rick Chavie, CEO of Enterworks, commented, “DATAgility has deep domain expertise in the automotive and electrical industry, and we’re excited to work with them to provide our customers with the best product information and data management tools in the industry… Combined with our EnterWorks Enable software, manufacturers and distributors will be well equipped to meet and exceed the Product Information Exchange Standards (PIES) within the auto industry and the Product Descriptor Database (PDD) in the electrical industry.”

Read more at PRWeb.

Photo credit: EnterWorks