by Angela Guess
Several weeks ago Peter Aiken lead an excellent webinar on DATAVERSITY entitled Show Me the Money: Monetizing Data Management. Aiken is a speaker, professor, and data management authority. He is also the founder of Data Blueprint and President of DAMA International. According to Aiken’s description of the presentation, “Failure to successfully monetize data management investments sets up an unfortunate loop of fixing symptoms without addressing the underlying problems. As organizations begin to understand poor data management practices as the root causes of many of their business problems, they become more willing to make the required investments in our profession.
Aiken’s description continues, “This presentation uses specific examples to illustrate the costs of poor data management and how it impacts business objectives. Join us and learn how you can better align your data management projects with business objectives to justify funding and gain management approval.”