Five of the Biggest Big Data Myths

By on

The Mythby Angela Guess

Toby Wolpe of ZDNet recently wrote, “Some people see the term ‘big data’ as just broad-brush marketing coated with hype. But even those taking the big-data concept at face value need to overcome certain misconceptions. Gartner thinks the hype can make it harder to choose the right course of action in this area and has done little to dispel some of the myths that still persist. These fallacies include ideas such as 80 percent of data is unstructured — it isn’t — and that advanced analytics is just a more complex form of normal analytics — again, not true, according to the analyst firm.”

Wolpe continues, “In an attempt to establish more of the facts relating to big data, Gartner has published two reports, covering myths about big data’s impact on analytics and on information infrastructure. Here are the top five mistaken beliefs.”

The first myth: “Everyone is ahead of us in big data. Although interest in big data technologies and services is running high — Gartner reckons 73 percent of firms are investing or planning to — most businesses are still in the early stages of adoption. So people are wrong to worry that competitors are forging ahead with big data. In fact, only 13 percent of those surveyed had actually deployed any related technology.”

Read the rest of the list here.

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept