Fractal Analytics Humanizes AI: Acquires Behavioral Architecture Firm Final Mile

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by Angela Guess

According to a recent press release, “Fractal Analytics (, a global leader in artificial intelligence and analytics that powers decision-making in Fortune 500 companies, today announced the acquisition of Final Mile. Final Mile is a pioneer in driving behavior change, integrating cognitive neuroscience, behavioral economics and design to solve critical business and developmental sector challenges. ‘While artificial intelligence is becoming an integral part of products and services we consume, AI needs to incorporate better understanding of human behavior to improve human-machine interface, simplify information consumption and drive lasting behavior change,’ said Srikanth Velamakanni, Group Chief Executive & Executive Vice-Chairman, Fractal Analytics. ‘With this acquisition, we are bringing data science and behavioral science together to drive better outcomes for our clients’.”

The release goes on, “Founded in 2008, Final Mile is a leader in the application of behavioral sciences to understand decision-making and influence consumer and social behavior. Final Mile has helped solve behavioral challenges in financial services, healthcare, consumer goods, e-commerce, and developmental and nonprofit sectors. An award-winning firm, Final Mile uses innovative research methods like games and simulations to truly understand the non-conscious reasons behind what people do and develop interventions to drive sustainable behavior change.”

Read more at PR Newswire.

Photo credit: Fractal Analytics

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