Gartner Says by 2019, 20% of Interactions With Smartphones Will Take Place via VPAs

garby Angela Guess

According to a recent press release, “Advances in various technologies will drive users to interact with their smartphones in more intuitive ways, said Gartner, Inc. Gartner predicts that, by 2019, 20 percent of all user interactions with the smartphone will take place via virtual personal assistants (VPAs). ‘The role of interactions will intensify through the growing popularity of VPAs among smartphone users and conversations made with smart machines,’ said Annette Zimmermann, research vice president at Gartner. Gartner’s annual mobile apps survey conducted in the fourth quarter of 2016 among 3,021 consumers across three countries (U.S., U.K. and China) found that 42 percent of respondents in the U.S. and 32 percent in the U.K. used VPAs on their smartphones in the last three months. More than 37 percent of respondents (average across U.S. and U.K.) used a VPA at least one or more times a day.”

The release continues, “Apple’s Siri and Google Now are currently the most widely used VPAs on smartphones. Fifty-four percent of U.K. and U.S. respondents used Siri in the last three months. Google Now is used by 41 percent of U.K. respondents and 48 percent of U.S. respondents. ‘VPAs’ usage is bound to accelerate as they add many new features, including integration for business services, further language support and appear across more devices,’ said Jessica Ekholm, research director at Gartner. Gartner expects that, by 2019, VPAs will have changed the way users interact with devices and become universally accepted as part of everyday life. Today, VPAs are fulfilling simple tasks such as setting the alarm or retrieving information from the web, but in the near future these systems will be able to deliver more complex tasks such as completing a transaction based on past, present and predicted context.”

Read more at PR Wire.

Photo credit: Gartner

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