Google Announces Updates to Rich Snippets

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Google has announced two updates to rich snippets, the enhanced format that they announced in 2009 for displaying content in search results that use semantic markup.

The first update addresses an issue raised on in July of 2011. Prior to this update, only some places in the world saw rich snippets in their local results. Now product rich snippets is getting global support, meaning that users worldwide will be able to preview product information in the rich snippet. Here is an example from

sample of rich snippet from Google France

The second update is that the rich snippets testing tool now supports HTML input. Until now, publishers and webmasters had to publish their markup to a web page before they were able to test it in the tool and see a preview of the rich snippet. This screen shot shows the look of the new input:

screen shot of the rich snippets HTML input tool

Will these updates lead to increased adoption of semantic markup globally? Let us know your thoughts below!

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