According to a recent press release, “Infosys, a global leader in next-generation digital services and consulting, today published a global research on data analytics from the Infosys Knowledge Institute. The survey titled, ‘Endless possibilities with data: Navigate from now to your next’, reveals that a majority of organizations are deploying analytics to enhance customer experiences and mitigate risk. This research tries to understand how data analytics is becoming core to driving digital transformation for enterprises and makes an assessment of enterprise expectations in a world of endless possibilities with data. It also explores a range of challenges, opportunities, and the role of new technologies in the analytics world.”
Highlights of the survey, according to the release, include: “(1) 31% of respondents identified the use of analytics with experience enhancement. This includes using intelligence generated by listening to internal and external stakeholders to drive extreme personalization and high quality customer service. (2) 28% respondents were interested in leveraging analytics for risk mitigation – predicting risk to enable better decision making, and detecting anomalies that could disrupt business effectiveness. (3) Developing new business models by unearthing the latent needs of customers and offering innovative products and services was seen as the primary analytics requirement of 23% of respondents. (4) Revenue and profit maximization through increasing channel effectiveness and thereby enhancing profitability across processes, channels and stakeholder ecosystems was the analytics priority for the remaining 18%.”
Read more at PR Newswire.
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