According to a recent press release, “Interana today introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and interactions of their customers, products, and operations. ‘What’s so powerful about Interana V3,’ said Interana CEO Greg Smirin, ‘is that, unlike traditional BI and analytics solutions, Interana makes it extremely easy to understand not just what is happening in your business, but why. You can, in real time, dig down into the data to explore anomalies or patterns of behavior until you really understand the dynamics at play, which means you can then take action to optimize or improve your business. That’s a very different proposition than your typical BI dashboard that relies on canned queries to simply report the state of your business’.”

The release goes on, “Sports media giant Bleacher Report, a division of Turner Broadcasting, relies on Interana to understand the behavior of its users and to inform app development and content optimization decisions. ‘One of the reasons Bleacher Report has such a successful track record in terms of high engagement rates and low churn rates,’ said Ross Schwaber, Director of Product Management at Bleacher Report, ‘is because Interana makes it possible for us to know so much about our users and their interactions with our content and app. Interana gives us a truly unparalleled degree of visibility and insight’.”

Read more at Business Wire.

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