A new press release reports, “Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a real-time level of trust for each identity behind every interaction, including payments, account creation, and login events. With new advancements to Kount’s award-winning artificial intelligence including a new architecture that further slashes false positive rates in half, Kount links 2.7 billion fraud signals per interaction in real-time. This ultimately enables businesses to create customized user experiences and automate their fraud prevention decisions, reducing manual reviews.”
The release continues, “Kount’s Identity Trust Global Network provides adaptive fraud prevention through award-winning AI that links identity trust data. Comprised of the largest network of trust and fraud signals, Kount’s data is built over 13+ years, and spans 75+ industries, 250+ countries and territories, 32 billion annual interactions, and more than 6,500 customers. Using unsupervised and supervised machine learning, Kount’s solution delivers accurate identity trust decisions in milliseconds, customized to the business’ ideal outcomes. The User Experience Engine enables automated decisions and reduces manual reviews on one side, while on the other allowing the flexibility and control to refine policies that result in higher sales conversion, more customer retention, and help build brand reputation. When high trust is present, businesses can provide customers with a VIP experience. Conversely, low trust leads to a blocked transaction, and in between, lies adaptive friction and step-up authentication.”
Read more at kount.com.
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