Lexalytics Radically Simplifies Market Research for the Pharmaceutical Industry

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lexby Angela Guess

A new release out of the company reports, “Lexalytics, the leader in cloud and on-prem text analytics solutions, announced today the availability of the Pharmaceutical Industry Pack, created to meet the specific needs of market research, social media marketing, customer experience management (CEM) and voice of the customer (VOC) professionals working in the pharmaceutical industry. Leveraging Lexalytics’ industry-leading natural language processing (NLP) and machine learning (ML) technology to approach a human’s ability to understand the meaning and sentiment in a text document, the Pharmaceutical Industry Pack helps pharmaceutical companies and marketing agencies immediately gain important insights such as identifying co-occurrences of medications, conditions, symptoms and sentiment. The Pack will also uncover whether more patients have a positive experience at certain dosages of certain medications, and if patients are being prescribed a medication for off-label symptoms.”

The release continues, “Unlike other pure-play text analytics vendors, Lexalytics combines out-of-the-box functionality with the ability to easily configure the platform with a minimum amount of work. The Pharmaceutical Industry Pack comes with over 1,000 user-defined entities — or the ‘who,’ ‘what’ and ‘where’ being discussed — relevant to pharmaceuticals, including the most common medications, symptoms, conditions and diseases derived from sources such as the Centers for Disease Control and Prevention (CDC). The pack also includes named entity improvements, including anatomical references and two patterns to identify dosages of medications. In addition, the pack includes nearly 7,000 sentiment phrases identified from healthcare forum content, like ‘joint swelling,’ ‘back pain’ and ‘itchy skin’.”

Read more at PRWeb.

Photo credit: Lexalytics

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