Life Sciences Turn to Cloud-Based MDM

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by Angela Guess

A new white paper out of Cognizant insists that the future of Master Data Management, particularly for life science pursuits, is in the cloud. The paper states, ” Smart master data management (MDM) is critical to getting better results with fewer resources and different tools. Mining customer data, and relationships among that data, can yield valuable business intelligence. Yet traditional, on-premises MDM systems consume vast financial and human resources. Given the cost pressures on life sciences companies, traditional MDM solutions are increasingly untenable.”

It continues, “The time has come to put the life sciences customer in the cloud. Life sciences companies can adopt a flexible, affordable MDM model that provides high-quality, up-to-date customer data, whenever and wherever it is required, at a fraction of the cost of on-premises MDM investments. Cloud-based MDM is cost-effective and easily implemented; it is scalable, robust and mature; and it has the flexibility required to enable and support the evolving transformation of life sciences commercial operations.”

Read the full paper here.

photo credit: Cognizant

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