by Angela Guess
A new release out of the company reports, “Lotame, the leading independent data management platform focused on helping companies maximize the value of their data, today announced the launch of Lotame Data Stream, an always-on source of rich consumer data, powered by billions of data points from Lotame’s global data exchange. Lotame Data Stream allows global enterprises to combine this high-quality data with their existing first-party data for a more complete profile of their consumers. ‘The level of detail that Lotame’s DataStream is able to collect is unparalleled,’ said Steven Tazic, Vice President of Innovation, Rise Interactive. ‘As a data-driven digital marketing agency, it provides us with the granular insights we need in order to help our clients deliver more meaningful experiences for their customers’.”
The release continues, “Lotame Data Stream supplies real time access to billions of consumer profiles collected from thousands of websites across Lotame’s global network of publishers. Leading enterprises with their own in-house data science teams can transport large volumes of data quickly and seamlessly to fuel a wide variety of business intelligence applications and services, including: Product and media recommendations; Personalized digital experiences across online properties; Optimization and customer attribution; Valuable market insights and intelligence your competitors overlooked; Proprietary Customer Relationship Management (CRM) tools and other internal Business Intelligence (BI) applications; A single, unified view of the customer, by bridging attributes and behavioral insights from disparate sources; [and] Improved research methodology and outcomes with larger, more robust sampling.”
Read more at MarketWired.
Photo credit: Lotame