by Angela Guess

A recent press release reports, “MemSQL (www.memsql.com), provider of the fastest database platform for real-time analytics, today announced that Manage, the leader in programmatic mobile marketing and advertising, has deployed MemSQL to power real-time analytics. Manage helps enterprises like Uber, Wish, and Amazon manage global mobile marketing campaigns by buying real-time programmatic inventory to drive the most engaging users to mobile applications. Manage provides a robust data analytics platform for uncovering valuable insights and ad campaign efficiencies. Users can track engagement and impressions on mobile ads with a real-time dashboard. Previously, Manage used Hadoop to power their underlying statistics pipeline, but it took up to two hours for data to populate the dashboard.”

The release goes on, “The mobile advertising industry is predicated on delivering up-to-date, personalized content in real-time. Lag time represents lost opportunities, dollars, and customers. Now, Manage uses MemSQL to power the statistics pipeline in real time, and campaign statistics refresh in minutes. In addition, the Manage engineering team can summarize raw event data in various MemSQL table dimensions to create personalized campaign performance reports for every customer, and query data directly through the Manage Reporting API, a capability that was previously not achievable.”

Read more at Marketwired.

Photo credit: MemSQL