by Angela Guess

A recent press release states, “Stibo Systems, the global leader in Business-first Master Data Management (MDM) solutions, today announced that Mason Companies Inc., an Internet and direct mail catalog retailer recognized as one of the world’s largest direct-to-consumer footwear companies, has selected Stibo Systems’ Customer MDM solution as part of Mason’s new Customer 360 strategy. Stibo Systems will provide a central Digital Business Core™ of operational information enabling Mason to maintain consistent customer and product data across multiple brands and websites to enhance the online customer experience (CX).”

The release goes on, “The Stibo Systems Customer MDM solution will help Mason drive its Customer 360 strategy by providing a central system of record for customer data (e.g., identifiers, descriptors and groupings)—ensuring a single “golden record” of consistent customer information across nine distinct Mason brands, all feeding data into the MDM solution from multiple websites. This MDM system will provide Mason with a synchronized and holistic view of their customer—improving customer service, enabling customer segmentation for analysis in support of marketing campaigns, and delivering insight to reward customer loyalty in conjunction with the online experience.”

Read more at Business Wire.

Photo credit: Stibo Systems