Merkle Demo: The Future of First-Party, Cookieless Identity Resolution for a Cohesive Omni-channel Customer Experience

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Organizations that cannot recognize and match individuals across disparate data sources and multiple channels are losing opportunities to deliver and measure revenue-increasing experiences across marketing, CRM, media, and service channels. This problem is exacerbated on web properties where customers may browse your site, but you have no way of knowing who they are to connect them to relevant experiences or provide relevant offers.

Merkury, Merkle’s identity resolution solution, enables the growth of first-party identity and data for organizations and provides an easy-to-use interface for resolving offline and online identity to a single person-based master ID. With features including a privacy-safe data clean room for person-based audience segmentation with modeling and analytics, the power of identity is in your hands. It is the only enterprise identity platform that brings together the accuracy and sustainability of client first-party data, quality PII-based, third-party data, and the most cookieless media and technology platform connections in the market. Merkury also allows organizations to grow their own transparent Private Identity Graph. 

In this session, we will demonstrate how brands can recognize unauthenticated site visitors and leverage this information to identify buying signals to retarget these individuals and deliver an exceptional customer experience. Our guest speaker, Amy Nelson from Big Lots, will provide insight into how this solution will impact her organization as well as on the retail industry at large.

Jim Finnerty

CEO, 4Cite, A Merkle Company

Jim is CEO and a founding partner of 4Cite, the first and only full-service, People-based Identification and Data Insights services provider with a centralized interaction hub that uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers to influence purchasing activity with proprietary technology that enables retailers to acquire, retain and reactivate customers, driving brand loyalty and increased revenues. We help our clients deliver the right message, at the right time, to the right customer, within the right channel.

Gaelyn Almeida

Sr. Director, Technology Strategy, Merkle

As Marketing Technology strategist, Gaelyn specializes in advising top US brands on how to use data, analytics, and technology to transform their customer experience across channels. Her work spans multiple industry verticals, with a focus on finance and wealth management. She helps customers navigate the complexities of digital marketing, providing them with detailed recommendations, actionable roadmaps, and agile implementation plans, which they can execute against to realize their business goals.

Amy Nelson

VP, CRM & Loyalty, Big Lots Stores

Amy Nelson is VP, CRM and Loyalty at Big Lots. She leads the customer marketing and data, martech, loyalty, analytics, and customer insights efforts to advance Big Lots’ commitment to deliver increasingly personalized customer experiences. Her curiosity and passion for the customer has led her to some terrific brands including Abercrombie & Fitch, Hollister, Bath and Body Works and Victoria’s Secret. Amy has a PhD in quantitative sociology from (The) Ohio State University and applies her knowledge of group dynamics and test design every day in customer marketing. Amy loves to explore new places. She recently returned from an adventurous visit to Alaska and has trips planned to Greece, Scotland, Japan and Disney’s Star Wars Galactic Starcruiser.

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