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Microdata in HTML5 for SEO

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In a post that touts the value of adding semantic markup using HTML 5 microdata for SEO benefits, Ben Truyman explains, “Microdata is a component of HTML5 aimed at adding more semantics and contextual information to existing content on a page. By doing so, Microdata provides others, like search engines or browsers, with more information about the contents of a page. This allows them to handle data in new and interesting ways. For example, a product detail page may list out a product’s SKU, pricing, reviews and availability — but there’s no real way for Google’s search engine crawlers to know exactly what that information means. With Microdata, we can explicitly tell Google how much our products cost and what rating our users gave it.”

He continues, “The first question I get about Microdata is ‘how much is this going to cost me to implement?’ This is the beauty of the simplicity of Microdata: the cost of implementation is almost nothing. That’s a bit of an exaggeration, but not completely. Implementing Microdata on a new or existing page consists of adding a few extra bits of HTML, and that’s it! There’s no need to completely re-architect a page’s content to allow for someone like Google to pick up on this extra data. All that’s needed is some code that calls out certain pieces of content as being Microdata. There’s not much else to it than that.”

Read more here.

Image: Courtesy Flickr/ justinsomnia

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