A recent press release reports, “Silverback.ai, the leading AI-driven marketplace performance engine, announced today a deeper partnership with Mirakl, the leading global marketplace platform solutions provider, which will bring more sophisticated artificial intelligence capabilities to Mirakl customers. Through its partnership with Silverback.ai, Mirakl will be able to provide its customers with the ability to make automated data-driven decisions at scale to ensure a constant competitive offering (best sellers, best products, best prices) and to optimise promotions to rapidly accelerate growth.”

The release goes on, “Online retail is becoming more competitive, and marketplaces have come to understand the need to evolve and automate their work, particularly decision-making around product assortment, pricing, and promotions, in order to stay ahead and avoid losing time and thus leaving money on the table. By shifting from manual work to an automated, real-time, data-driven decision-making process, marketplace leaders and merchants are able to consistently offer better products, more competitive pricing, and optimised promotions, which are key to gaining a greater share of revenue. Automation eliminates slow and random decision-making and arms marketplaces with the tools to move faster, work more efficiently, and boost their bottom line.”

Read more at Business Wire.

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