Monetate Launches Next-Generation Personalization Engine

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by Angela Guess

A new press release out of the company reports, “Monetate, the worldwide leader in personalization, today announced the Monetate Intelligent Personalization Engine™, a groundbreaking new platform that helps consumer-facing brands celebrate each individual customer by providing individualized experiences. The Engine is powered by machine learning capabilities that make real-time decisions on an individual basis, creating engaging and immersive interactions that enhance the customer experience and lift conversions. The Engine solves for the challenges of traditional rules-based approaches that do not address a customer’s expectation for a meaningful, personal experience with a brand. Before The Engine, difficulties establishing connectivity with disparate customer data and constraints around decision making in real time at scale have prevented marketers from delivering individual experiences.”

The release goes on, “The Monetate Intelligent Personalization Engine is currently in use by more than a dozen clients that are part of Monetate’s Early Adopter Program (EAP). JD Williams, an N Brown Group brand, decreased its bounce rate by 3.3 percent in just one week by deploying the Monetate Intelligent Personalization Engine’s machine learning capabilities to determine the best homepage experience for each visitor. According to Finn Christo, Group Ecommerce Conversion Rate Optimization Manager at N Brown Group, ‘The Engine’s 1-to-1 personalization ensures more customers remain on our site, increasing our likelihood of converting them to a purchase. This platform has enabled us to observe, understand and interact with our customers like never before’.”

Read more at Business Wire.

Photo credit: Monetate

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