How Much ROI Should You Expect from Big Data Projects?

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Social Media Marketing ROI Graph - Blueby Angela Guess

Joe Panettieri of Information Management reports, “Results from two recent surveys (conducted by NewVantage Partners and Wikibon, respectively) show some key ROI (return on investment) challenges facing Big Data projects. First up, Wikibon’s Big Data Analytics Survey 2014 survey results — which shows a disconnect between corporate IT and their business users. While corporate IT departments are pleased to get Big Data platforms (like Hadoop) up and running, their business user counterparts are struggling to define the right questions to be raising when using such platforms, notes Silicon Angle‘s spin on the research. And in many cases, Wikibon’s research claims, the average Big Data project delivers just a 55 cent ROI for each dollar invested.”

Panettieri continues, “Another survey, from NewVantage Partners, revealed these key findings: (1) Big Data investment is significant and growing. (2) Big Data initiatives are in production, or fast on the way — backed by top-down executive sponsorship. (3) The Chief Data Officer (CDO) role is becoming a corporate standard. (4) Business and technology partnership is growing and critical to success. (5) Big Data is going mainstream. (6) Despite all that, executives are wary of the term Big Data.”

Read more here.

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