Mustard Launches Honeycomb – Exploiting the Gap Between Market Research and Data Science

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by Angela Guess

A recent press release reports, “Award-winning Manchester agency, Mustard, has followed its recent Pickles product launch by announcing the launch of a new business unit – Honeycomb – that will focus on bringing together the best of its market research experience with cutting edge analytic and data science approaches to deliver smarter, more commercially focused, outcomes for its clients. Led by Head of Data Insights, Bethan Turner, Honeycomb brings together real-time insights from market research and existing data that exists widely in organisations, to give a revolutionary view of not only WHAT people do, but WHY they do them. Honeycomb’s business will focus on formulating big-picture solutions that deliver tangible business results through bringing together the best in customer analytics, competitive intelligence and brand insights.

Turner commented: “Over the last few years, the amount of data that organisations have collected has increased at a frantic pace. With this has come a ‘data panic’, with organisations only now moving from ‘big data’ collection to ‘big data’ insights. Fundamentally, there are a lot of companies, sat on a lot of data, with no clear plan of how they turn this into competitive advantage. Honeycomb has been launched to bring together these disparate sources, overlaid with real-time insights, to drive richer, more commercially compelling business advice for its clients.”

Learn more at the Honeycomb website.

Photo credit: Honeycomb

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