NLP Startup Taykey Raises $15M

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tkby Angela Guess

Erin Griffith of Fortune reports, “Taykey, a New York startup that makes software for marketers, makes use of 50,000 inputs and 47 engineers with seven doctorates in natural language processing to build tools that surface trends. Inputs include anything from people ‘checking in’ with Foursquare’s Swarm app to a widely popular weather event—Snowpocalypse 2014, anyone?—to a rush of edits on a particular Wikipedia entry… Now Taykey is expanding its capabilities to do more than just buy ads alongside trending topics. The company is using its trend-spotting software to help brands create marketing campaigns that take into account what’s hot with their target audience.”

Griffith continues, “Surely marketers for those brands were doing this before; Taykey’s algorithm is meant to infuse that process with more data in the form of a software platform. Taykey has already worked with brands including Red Bull and Volkswagen to use trending topics to alter their creative campaigns. General Electric has used Taykey’s new marketing platform to create blog posts on its sites that publish editorial content. In addition to the expanded services it provides, Taykey has announced a $15 million round of venture funding.”

Read more here.

photo credit: Taykey

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