A new press release reports, “Oracle today announced Oracle CX Unity, a unique approach to managing customer data that enables organizations to deliver an experience that is timely, relevant, and consistent across known and unknown interactions. Existing approaches are built around the idea of a linear “customer journey” and simply focus on integrating sales, marketing, and customer service applications. Oracle CX Unity provides brands with powerful and actionable insights in context, in motion and in real time across the entire customer experience. ‘For too long the technology industry has focused on the idea of a static and predictable customer journey. That has to change if we are going to truly understand the customer experience,’ said Rob Tarkoff, EVP and GM, Oracle CX Cloud. ‘That change starts with recognizing that customer interactions are unpredictable and that there is no such thing as a fixed, 360-degree view of the customer. Today’s consumers are fickle and nomadic, and as a result, data and insights are constantly in motion. That’s why we are taking a unique, data-first approach that can help brands eliminate their blind spots and make every customer interaction matter’.”

The release goes on, “Today, choice and immediacy are requirements for every business, whether B2C or B2B. Consumers expect things to happen seamlessly on their own terms, whenever and however they want. And expectations are not only increasing, but are also in constant flux—what is expected varies from person to person and from moment to moment. To help brands understand these expectations and deliver the flexibility, choice, and immediacy that are now table stakes for both business and consumer buyers, Oracle CX Unity connects all customer data together in context, in motion, and in real time to help ensure that each and every customer interaction is data driven.”

Read more at PR Newswire.

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