Proposed Health/Medical Schema Published

By on

Schema.org is often talked about in terms of its SEO benefit, but a recent announcement by Aaron Brown of Google shows a focus on health and medical content on the web. Brown has announced a proposed health/medical schema that is currently open to the public for feedback. According to the introduction, “This page describes a schema.org-based schema that webmasters and content publishers can use to mark up health and medical content on the web. Like all schema.org schemas, the health and medical schema is intended to make it easier for people to find the right web pages by exposing structured information contained in web pages to search engines, and may also enable other applications that make use of the structure.”

Brown writes, “Our goal is to create schema that webmasters and content publishers can use to mark up health and medical content on the web, with a particular focus on markup that will help patients, physicians, and generally health-interested consumers find relevant health information via search. The scope of coverage for the schema is broad, and is intended to cover both consumer- and professionally-targeted health and medical web content (of course, any particular piece of online health/medical content is likely to use only a subset of the schema). We’ve worked with physicians, consumer web sites, and government health organizations to get input into the key topics and properties to model and to refine the schema structure and type/property documentation.”

Learn more here.

Image: Courtesy Schema.org

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept