September 19, 2013 This webinar has passed. The recording is available On Demand.
TIME: 2 PM Eastern / 11 AM Pacific
PRICE: Free to all attendees
About the Webinar
Many organizations select a specific domain or subject area of data to focus on as they kick off their data governance initiative. More often than not, it seems that subject area is Customer data. It is common practice these days for organizations to become customer-centric through being data-centric. Perhaps that is the case with your organization.
The truth is that the 360 degree view of the customer and the data that we have about the customer is constantly evolving and the importance of what we know about our customers, members, subscribers, is becoming the key to how we gain; sell to; market to; support; secure; treat; the main thing that keeps us in business. Is there or should there be a difference in how we govern data about our customer versus other data? Maybe, but maybe not.
Join Bob Seiner and DATAVERSITY for a comparison of data governance for customer data versus any other type of data in your organization. Seiner will review many of the touch points to customer data and will address the need to apply governance to customer data when it is necessary.
About the Speaker
Robert S. Seiner is the President and Principal of KIK Consulting & Educational Services and the Publisher of The Data Administration Newsletter (TDAN.com). Bob was recently awarded the DAMA Professional Award for significant and demonstrable contributions to the data management industry. Bob specializes in “non-invasive data governance”, data stewardship, and meta-data management solutions.