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About the Webinar
Maintaining a competitive edge in today’s digital landscape hinges on the ability to leverage accurate and reliable data to make informed and strategic business decisions. But transforming data from liability to strategic asset is far from simply flipping a switch.
New research from Experian shows that while 85 percent of businesses believe data is one of their most valuable assets, a high degree of inaccuracy is hindering critical initiatives. In addition, rising levels of data debt and a data skills shortage are converging to make data insights harder to achieve. To tackle the large degree of distrust in information, a growing number of companies are investing in specialized data talent and data literacy programs.
Join us to uncover new research from more than 1,000 global professionals as we take a deep dive into:
- The top challenges in leveraging trusted data
- How data debt drags down ROI
- Trends around data skills, talent, and the rise of data literacy
- Tips for how you can drive a data-driven culture
About the Speakers
Head of Market Research, Experian
Erin is responsible for market insight for Experian’s data quality products and developing an understanding of data management and data quality practices through her research and relationships with analyst research firms. She has a unique understanding of digital transformation and data management trends. Erin is a frequent spokesperson and guest blogger, leveraging her knowledge to help organizations better understand leading data management strategies and how to build trusted data.
Senior Content Marketing Manager, Experian
Liz leads content marketing for Experian’s data quality management business. She is passionate about uncovering the latest data management and data quality trends and best practices to help organizations unlock the full potential of their data.