According to a recent press release, “Snowflake, the cloud data platform, announced a new Federated Data Access (FDA) connector integration with Adobe Campaign, part of Adobe Experience Cloud, to empower marketers with a scalable platform for achieving deeper data insights. The integration enables Adobe Campaign users to extend their data into Snowflake to leverage the benefits of a single, integrated data platform for powerful marketing campaign data insights in real-time, all with zero-management. The Snowflake and Adobe Campaign integration provides users with the ability to unlock deep value from their data by offering a single, unified, and easy-to-use platform for data analysis. The cloud data platform requires zero management as it infinitely scales to support any amount of marketing data from Adobe Campaign including mobile, social, email, and offline campaigns, as well as inbound-outbound channel fusion data, for any number of business users.”
The release goes on, “Snowflake empowers marketing teams to bring more personalised messages to their customers as Adobe Campaign data increases. Organisations will be able to run larger and more varied campaigns that better reach their target audience by giving users access to real-time data insights. Marketing teams will also realise the benefits of Snowflake as they analyse and iterate on campaigns for their evolving business needs. ‘The combination of Adobe Campaign and Snowflake is remarkably positive for companies with huge amounts of data,’ said Adobe Product Manager, Thomas Jordy. ‘This integration gives marketers easy access to their data to use how they see fit, opening new ways to personalize and thus drive better experiences for their customers, without any cumbersome platform management. Adobe Campaign users who employ the Snowflake connector will quickly see improvements to their data-driven marketing strategies’.”
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