Speaker Spotlight Column: Christine McClary on Global Customer Management

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edw2013-speaker-spotlightby Charles Roe

DATAVERSITY™ recently interviewed Christine McClary, a Principal Data Architect at National Instruments. Christine will be giving a session at the Enterprise Data World 2014 Conference in Austin, Texas from April 27 – May 1, 2014. Her session is titled “The Journey to Complete Global Customer Management” and will be co-presented with Caleb Seboldt, a Programmer Analyst at National Instruments.

The Speaker Spotlight Column (and its parallel venture the Sponsor Spotlight Column) is an ongoing project that focuses on highlighting several of the central issues represented at the many Data Management conferences produced by DATAVERSITY.

The primary emphasis of the interview was to question Christine on her work and history within the industry, with particular importance on her presentation at the upcoming conference:

DATAVERSITY (DV): What are you going to discuss during your session at EDW14, and what will the audience gain from attending your talk? (Please be specific about one or two issues you’ll be addressing and the benefits the audience will obtain).

Christine McClary (CM): I am going to discuss NI’s approach to providing a single, consolidated, and consistent view of the customer to 1) improve customer experience, 2) gain 30-percent increase in operational efficiencies, and 3) provide more accurate business intelligence.  The audience will learn what value can be achieved via Customer MDM.

DV: What is really important about such a topic in terms of the current state of Data Management and / or how the industry going to transform moving into the future?

CM: This topic is important for companies that want to gain competitive advantage via increasing customer centricity and increasing usage of data for decision making.

DV: Please tell us a little about yourself and your history in the industry, past work experience, and how you got started in the data profession?

CM: My participation in the data profession began when I read Clive Finkelstein’s “Information Engineering” articles published in Computerworld way back in 1981 when I was a programmer/analyst.  I applied the principles of Information Engineering in my work as a developer and a development manager for about 15 years.  In 2005 I was tasked with solving NI’s problems with duplicate and disparate customer data.  This led to NI’s customer MDM program.  Today besides customer MDM, I am actively engaged in business canonical modeling, data governance, application integration, and data warehousing.

DV: What is the biggest challenge happening in your particular area of Data Management at this time?

CM: NI is moving from having few monolithic business applications to multiple best of breed applications, many in the cloud, necessitating more focus on application integration and increased capabilities from Customer MDM.

DV: How is such a change influencing your job?

CM: The changes driven by our expanding applications portfolio are driving recognition on the part of both the business and IT of the need to govern data.  This has increased demand for data expertise and my services

DV: How have your job, and / or the work you are doing at your organization, altered in the past 12 months? How do you expect it will change in the next 1-2 years?

CM: I am newly engaged with business SMEs and managers on canonical business modeling and Data Governance, with BPM facilitators and SOA architects on application integration and canonical modeling for data in motion, and data warehouse architects on the design of the reference architecture.  I expect to see more of the same over the next 1-2 years.  We have a lot of work to do.

DV: Are there any other emerging technologies you predict will affect your job function in the future?

CM: I expect that Big Data will become more of a consideration in the future.  I expect real-time data and analytics will become a necessity.

DV: What’s your favorite “Data” or “Data Management” quote?

CM: “Facts do not cease to exist because they are ignored.”  Aldous Huxley

DV: How do you explain what you do for work, at a cocktail party, or to your grandparents?

CM: I tell them I work in an office.

If you are interested in attending Christine and Caleb’s session at EDW2014, please see the conference schedule at: http://edw2014.dataversity.net/agenda.cfm?confid=79&scheduleDay=PRINT


Her session is on Wednesday, April 30th at 9.30am.

About Enterprise Data World:

Enterprise Data World is the business world’s most comprehensive educational event about data and information management. Over five days, EDW presents a diverse schedule of programming that addresses every level of proficiency, including keynotes, workshops, tutorials, case studies, and discussions.

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