Speaker Spotlight Column: Lyndsay Wise on BI and Data Management

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edw2013-speaker-spotlightby Charles Roe

In an effort to leverage the knowledge of several of the top minds in the Data Management industry, DATAVERSITY™ has been conducting a series of interviews on some of the most relevant topics in the field today. Recently, we interviewed Lyndsay Wise, the President of WiseAnalytics.

Lyndsay will be giving a workshop at the Enterprise Data World 2013 Conference in San Diego, CA from April 28-May 2, 2013. The workshop is titled “Using Dashboards and BI to Develop Key Metrics for Data Management Initiatives.”

The Speaker Spotlight Column (and its parallel venture the Sponsor Spotlight Column) is an ongoing project that focuses on highlighting several of the central issues represented at the many Data Management conferences produced by DATAVERSITY.

The primary emphasis of the interview was to question Lyndsay Wise on her work and history within the industry, with particular importance on her presentation at the upcoming conference:

DATAVERSITY (DV): Please tell us a little about yourself and your history in the industry e.g role at company (as opposed to job title), past experience and how you got started in the data profession?

Lyndsay Wise (LW): I am the president of WiseAnalytics, a boutique consulting and analyst firm. I started off as a business systems analyst and ended up working within a data warehousing group. After a little time off to travel, I decided to try something new and ended up becoming an industry analyst and fell in love with the cohesion of both roles so about 5 years ago, started my own business to help SMBs with their data challenges, while covering the market at the same time. I have always been fascinated by the using data to propel business optimization.

DV: What’s the focus of the work do you currently do within your organization?

LW: I have two focuses – the first is as an industry analyst, covering specifically the BI for mid-market area, which includes all of the glitzy dashboards and visualizations as well as data warehousing and integration. The second focus is as a consultant/advisor, helping small and mid-sized organizations make the right BI choices.

DV: What is the biggest change going on in your particular area of the industry at this time?

LW: I think there are so many technology advancements, solutions, and different ways to apply technology that many organizations are struggling with how to get the most of these solutions. In addition, many businesses I deal with are still experiencing challenges related to data consolidation (being able to manage customer life cycles, forecast effectively, etc.).

DV: How does such a change affect your job?

LW: It creates the need for more education and making sure that decision makers understand the implications of their technology decisions – both immediately and in terms of scalability.

DV: What are you going to discuss during your session at Enterprise Data World and what will the audience gain from attending your talk? (Please be specific about one or two issues you’ll be addressing, and the benefits the audience will obtain).

LW: I will be discussing the use of BI and metrics for data management initiatives. A lot of people overlook taking advantage of the tools that exist in-house to manage data quality or MDM, etc. I’ll be walking through specific examples as well as identifying ways businesses can leverage dashboards to manage these initiatives. Part of this means looking at the different types of initiatives that exist and figuring out what the implications are depending on the type of data management needs that exist.

DV: How has your job, and/or the work you’re doing at your organization, changed in the past 12 months?  How do you expect it to change in the next 1-2 years?

LW: The most interesting thing for me is that technology is finally catching up to what organizations hope to achieve. Data volumes, latency requirements, complex analytics, etc. are no longer limited – now solutions exist for companies that do not have exorbitant budgets. In the future, I expect more companies to challenge the boundaries of their data and start applying text, social, and GIS related analytics to create more effective business applications.

DV: More broadly speaking, what do you believe is the most significant change happening in Enterprise Data at this time?

LW: I think big data is one that is cited all of the time. One of the things that I think is that there is a shift in the value people place on data. Instead of only being managed by IT departments, now business decision makers and executives are starting to understand the importance of information assets. And this will in turn, lead to broader adoption and support of expansion of use within organizations making the need for data management broader and more of a priority.

DV: How is Big Data going to affect your job (in your organization) in future?

LW: I will admit that since I work mostly with SMBs, big data has not been affecting my job much, but as more of these organizations start to address social data and analyze their competition more in-depth I can see it being more of a challenge in relation to integrating big data into their overall BI framework.

DV: What is something noteworthy about yourself that you would like to tell the conference attendees and our readers that they may not know?

LW: In September my first book was published – Using Open Source Platforms for Business Intelligence. And although being a published author may or may not be noteworthy to some, the amount of work that goes into finishing a book is pretty painful, time consuming, mentally challenging and is hopefully the more noteworthy part!


If you are interested in attending Lyndsay’s workshop at EDW2013, please see the conference schedule at: http://edw2013.dataversity.net/agenda.cfm?confid=72&scheduleDay=PRINT

The presentation is on Monday, April 29, at 1.30pm.

About Enterprise Data World:

Enterprise Data World is the business world’s most comprehensive educational event about data and information management. Over five days, EDW presents a diverse schedule of programming that addresses every level of proficiency, including keynotes, workshops, tutorials, case studies, and discussions.

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